Bloomberg
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How Japan's Top Eyewear Maker is Passing Inflation Test
Jul 9, 2026 at 7:36 AM
JINS rose to prominence 25 years ago with its bargain-basement ¥4,990 eyeglasses, becoming a household name for cheap chic as falling or stagnant prices took hold. Now, the Tokyo-based lensmaker is positioning itself to take advantage of the shift toward greater pricing power by opening up stores in ritzy venues and by offering a wider price range. Bloomberg’s Reed Stevenson reports from Tokyo. (Source: Bloomberg)
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